The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

AirAsia Jd.com DBS

Adidas, Singtel, JD.com: Chinese New Year 2020 campaign coverage

Author

By Dani Gibson, Senior Writer

January 16, 2020 | 2 min read

As we enter the year of the Rat on January 25, The Drum's Creative Works pulls together Asia's offerings of Chinese Lunar New Year (CNY) ads.

Brands like Carlsberg, Petronas, Singtel, JD.com, Adidas, Nike, Apple, DBS, AIA and EcoWorld have revealed their Spring Festival ads across countries such as Thailand, Malaysia, Singapore, Indonesia, perpetuating the need for family, togetherness and traditions.

Make sure to vote for your favourite campaign below by clicking on the stars. Check back here often to see all the latest campaigns and check out The Drum's ongoing CNY coverage here.

Adidas: advert-body-1

By Adidas

Overall Rating 5/5

Vote now

Jd.com: Fobridden City CNY

By Jd.com

Overall Rating 4/5

Vote now

Singtel: His Grandfather’s Road

By Singtel

Overall Rating 4/5

Vote now

RHB Bank: Heart Baker by FCB

By RHB Bank

Overall Rating 5/5

Vote now

Carlsberg: Going Up by Grey & Sweetshop

By Carlsberg

Overall Rating 5/5

Vote now

Apple: Daughter by TBWA\Media Arts Lab

By Apple

Overall Rating 5/5

Vote now

Nike: Nike’s first Chinese New Year by Wieden+Kennedy

By Nike

Overall Rating 4/5

Vote now

Tenaga Nasional: Reality Not Virtual by Reprise Media

By Tenaga Nasional

Overall Rating 5/5

Vote now

Air Asia: The boy and the lion

By Air Asia

Overall Rating 0/5

Vote now

Petronas: Bao Bei by IPG Mediabrands

By Petronas

Overall Rating 5/5

Vote now

#MindTheGenGap by VaynerMedia

Overall Rating 0/5

Vote now

Airbnb: Fu

By Airbnb

Overall Rating 5/5

Vote now

AIA Worldwide: Ong by IPG Mediabrands

By AIA Worldwide

Overall Rating 0/5

Vote now

DBS: DBS Chinese New Year 2020 by The Secret Little Agency

By DBS

Overall Rating 5/5

Vote now

For project information, credits and more click on the Creative Works box to expand to full screen. You can submit your own work via our online form. Make sure to also visit our global Creative Works site to keep up with everything creative going on around the world.

AirAsia Jd.com DBS

More from AirAsia

View all

Trending

Industry insights

View all
Add your own content +