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Advertising

DJI launches its first national advertising campaign in the UK

By The Drum Network, Staff Writer

January 3, 2020 | 2 min read

DJI, the world’s leader in creative camera technology, has launched its first national advertising campaign in the UK to demonstrate the advanced capabilities of its Osmo Action camera.

Focused on engaging with content creators and adventure photography enthusiasts, the ‘See Yourself in Action’ campaign features hundreds of bespoke outdoor assets, which communicate the camera’s durability in extreme conditions and innovative front facing screen, while using location data to deliver contextual relevance.

“Finding new ways to inspire and energise our audience to push the limits of their creative potential is a key focus of our brand,” said Adam Shinwell, channel marketing manager at DJI. “This campaign leverages media in a way that allows us to speak directly to consumers, embracing the same versatility and spirit of innovation that people love about our products.”

Designed by DJI’s in-house creative team, the campaign was planned by PHD Manchester, a part of Omnicom Media Group, and OOH specialist Talon.

“We’re proud to be working alongside DJI to drive the growth of this innovative technology brand in the UK,” said Rob Adams, media manager at PHD Manchester. “Incorporating contextual elements, like location targeting, into a campaign can boost ad awareness by up to 30%, a key consideration for brands looking to enhance the effectiveness of their creative in the run up to Christmas.”

The campaign will run in print and OOH throughout December in UK cities including London, Birmingham and Manchester.

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