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Business on the Move Marketing

Business on the move including Carlsberg, Lidl, Brown-Forman and Rubicon Project


By Imogen Watson, Senior reporter

January 2, 2020 | 3 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

This week includes moves from Carlsberg, Lidl, Brown-Forman and Rubicon Project.

Americas wins

The parent company of Jack Daniels, Brown-Forman, has named BBDO as its global creative agency of record.

Blue State has been appointed by Grid Alternatives - a national nonprofit leader in making clean energy technology and jobs accessible to underserved communities. It has been tasked with developing a climate justice digital tool to help increase access to low-carbon equity programs in California.

Paradise Advertising & Marketing has been named the agency of record of ZooTampa at Lowry Park.

Hodge has appointed Front Door Communications as its retained PR agency.

EMEA wins

Beattie has been tasked with handling the consumer and corporate PR for Cartwright & Butler.

Delete has been appointed as Leeds Beckett University's digital agency, tasked with delivering the university's new digital platform for 2020.

Carlsberg has appointed Grey Europe to the Carlsberg Alcohol-Free Beer (AFB) global communications account.

Dentsu India Slingshot has picked up the creative duties for jewellery brand Melorra.

Apac wins

Malaysia Dairy Industries has awarded its social media business to TGH Collective for the less sugar cultured milk drink, Vitagen.


Lidl has launched a social media agency review, inviting 360i to repitch.


Rubicon Project and Telaria have agreed to an all-stock merger to better position the combined company for the projected growth in connected TV.

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