Heineken will also be tasked to organise the Grand Prix’s entertainment offerings with a major concert during the race weekend headlined by a soon-to-be-announced global singer and Vietnamese artists.
“We are excited at the possibilities that this partnership opens up for Vietnamese fans. The F1 experience is always much more than a race and we will help make the Formula 1 VinFast Vietnam Grand Prix weekend the must-see event of 2020,” said Alexander Koch, the commercial director at Heineken Vietnam.
“As a Global Partner of F1, we look forward to bringing our experience of creating world-class entertainment at Grand Prixs all around the world to Vietnam. Heineken® will also use the F1 platform and Vietnam’s F1 race weekend to promote its commitment to its ‘When You Drive, Never Drink’ campaign that was launched in September 2017 to drive behavioural change around the issue of drink-driving.”
As the newest street race on the calendar, the Vietnam Grand Prix will see drivers battle it out on the Hanoi Circuit, which runs to 5607m in length and features 23 corners, making it the only circuit alongside Singapore’s Marina Bay Circuit to have as many turns.
The Drum previously spoke to Sasha Rafi, the director of advertising and marketing at Singapore GP about why the organisation wants to innovate the way it buys out-of-home media.