Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Facebook nabs Sylvester Stallone and Chris Rock for first Super Bowl ad

Sylvester Stallone filming his Super Bowl ad with Facebook

Facebook is setting its sights on the Super Bowl for the first time ever, and it’s bringing along two heavy hitters in Sylvester Stallone and Chris Rock.

The social media giant announced that it is promoting its ‘More Together’ campaign, showcasing how people from different backgrounds can come together over shared interests and experiences through Facebook Groups.

Stallone has been teasing about his Super Bowl debut on social media with a shoot at the iconic steps of the Philadelphia Art Museum next to the Rocky statue where Rocky had his triumphant moment.

Stallone even tweeted: “It was fantastic working with @chrisrock. We got along great. Admire his wit... @Facebook did a great job producing, and it is going to be amazingly entertaining at #SuperBowlLIV.”

The theme looks to have something to do with Stallone (Rocky) and Rock’s sharing of the term ‘rock’ as Facebook stated that the spot “drives home the message that for whatever you rock, there is a Facebook group for you”. Rock will make a cameo alongside Stallone in the spot.

Facebook has been pushing its Groups feature with an ongoing campaign since May.

Look for The Drum’s Super Bowl coverage as the game draws closer and more brands announce their inclusion in the big game. Currently, these brands have announced their participation: Hyundai, Avocados from Mexico, Pringles, AB InBev, Audi/VW, Coca-Cola, Kellogg's/PopTarts, Kia, Porsche, WeatherTech, Pepsi, Facebook.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.