Business on the move including McDonald's, Jellyfish, Carlsberg and NME
Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
This week includes moves from McDonald's, Jellyfish, Carlsberg, Booking.com, and NME.
Hodge has appointed Front Door Communications as its PR agency.
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Carlsberg has appointed Grey Europe on its alcohol-free beer account.
Ready10 has been appointed by McDonald’s to support somas and influencers activity on its ‘My McDonald’s’ app.
Merkle has won the global media account for PageGroup.
Serviceplan Group has been appointed international lead agency for Dr. Beckmann.
Booking,com and Fasthosts have appointed the influencer marketing agency - Digital Voices - to create a number of YouTube campaigns.
PR Agency One has been appointed by Allied London to launch Enterprise City - a new space in Manchester for media, tech and culture.
Tangible has been retained by the SOV Development Foundation for content marketing and media relations in the UK and EMEA.
Patak’s has appointed BMB London as its new creative agency partner, tasked with bringing the brand’s positioning to life in a new brand communications campaign to launch in 2020.
Zoflora has appointed Quiet Storm as its lead creative agency following a competitive pitch run by Creativebrief.
Intersection has been awarded a five-year contract with Chicago Transit Authority.
GlaxoSmithKline is consolidating all Pfizer consumer healthcare media with Publicis Groupe.
Mascotoptimus Brand Solutions has been awarded Vestige Best Deals’ shopper marketing mandate.
Transport for London has shortlisted Adam&EveDDB, Ogilvy, M&C Saatchi and incumbent VCCP as it marches on with a statutory review of its creative business.
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