Modern Marketing

Business on the move including McDonald's, Jellyfish, Carlsberg and NME

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By Imogen Watson | Senior reporter

December 19, 2019 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week includes moves from McDonald's, Jellyfish, Carlsberg, Booking.com, and NME.

EMEA wins

Hodge has appointed Front Door Communications as its PR agency.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

Carlsberg has appointed Grey Europe on its alcohol-free beer account.

Ready10 has been appointed by McDonald’s to support somas and influencers activity on its ‘My McDonald’s’ app.

Merkle has won the global media account for PageGroup.

Serviceplan Group has been appointed international lead agency for Dr. Beckmann.

Booking,com and Fasthosts have appointed the influencer marketing agency - Digital Voices - to create a number of YouTube campaigns.

PR Agency One has been appointed by Allied London to launch Enterprise City - a new space in Manchester for media, tech and culture.

Tangible has been retained by the SOV Development Foundation for content marketing and media relations in the UK and EMEA.

Patak’s has appointed BMB London as its new creative agency partner, tasked with bringing the brand’s positioning to life in a new brand communications campaign to launch in 2020.

Zoflora has appointed Quiet Storm as its lead creative agency following a competitive pitch run by Creativebrief.

Americas wins

Intersection has been awarded a five-year contract with Chicago Transit Authority.

GlaxoSmithKline is consolidating all Pfizer consumer healthcare media with Publicis Groupe.

This week's acquisitions

  • Bruin Sports Capital has made a deal with WPP to acquire Two Circles, the consumer data analytics, sports marketing, and technology practice.

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  • Jellyfish has acquired the creative agency, Social Life.

  • Acquia has acquired the customer data platform AgilOne.

Apac wins

Mascotoptimus Brand Solutions has been awarded Vestige Best Deals’ shopper marketing mandate.

Consumer goods giant Reckitt Benckiser has entrusted its Indian media business to Dentsu X, displacing incumbents IPG with effect from 1 January.

Reviews

Transport for London has shortlisted Adam&EveDDB, Ogilvy, M&C Saatchi and incumbent VCCP as it marches on with a statutory review of its creative business.

Launches

British music website New Musical Express (NME) has launched an Australian website.

Hulu is hoping to cash in on another new ad format, launching an ad experience specifically designed for binge-watching.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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