NatWest hacks digital solutions for The Prince’s Trust

By Olivia Atkins | Branded Content Writer

ORM

|

The Drum Network article

This content is produced by The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business.

Find out more

December 18, 2019 | 3 min read

Fifty people across NatWest’s business came together to hack digital solutions for The Prince’s Trust earlier this month, on December 6 .

The hackathon initiative, supported by ORM, saw six teams work on two real-life business problems that the charity currently faces.

One involved its Get Hired recruitment platform and the other attempted to encourage more 16-30 year olds to begin a start-up.

In just six hours, the teams produced various results and prototypes, which were then presented to a judging panel. The bank considered which concepts to take forward, promising to develop the winning idea further.

Vicky Yorke, innovation project lead at The Prince’s Trust, said: “This was such an important event for us and we are really grateful to the people from NatWest who gave up their normal job for the day to apply their expertise to our challenges."

"This type of rapid prototyping is invaluable to a business like The Prince’s Trust, as we don’t have the resources to get ideas off the ground quickly. This hackathon has given us a wealth of potential solutions that could be turned into real products that will boost the services we provide.”

NatWest is increasingly looking for ways to practice sustainability; the bank previously partnered with The Prince’s Trust previously after seeing an opportunity to help drive more young people to its platforms.

For this event, ORM followed its tried and tested hackathon process, where two business challenges are set in advance and teams form based on their preference of which one to work on.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The teams were made up of NatWest employees, young people from The Prince’s Trust Get Hired platform and developers from the likes of Westminster University and Code Mortals.

Michael Woodward, strategic engagement & development manager on Natwest's digital team, said: “This hackathon was a great exercise in bringing different people together from both our business and outside. The range of skill-sets that each team comprised of was just staggering and I was really impressed by the pitches at the end of the day."

"It was completely voluntary for people from NatWest and we’ve been really inspired by the commitment to the business ideas they produced. We hope to run more events like this in the future, as they’re a great way to get creativity flowing.”

ORM runs hackathons for individual businesses and across sectors. Click here to find out and get involved.

Content created with:

ORM’s brand purpose and values are brought to life through our work and our people. Our purpose is to help our clients achieve digital freedom. For brands to adapt to changing customer behaviours and technology evolution, they must be digitally mature to remain relevant and succeed. We believe by giving brands more freedom and control over their digital strategy and product roadmap, we can help them with the following:

Find out more

Trending

Industry insights

View all
Add your own content +