'We didn’t want to leave Europe either’: Australian wine brand trendjacks UK general election
Two ads, created by Wunderman Thompson, were published next to Brexit stories in various mastheads across UK & Australia.
The ads, which said ‘We Didn’t Want to Leave Europe Either’, leveraged on Australia’s history of convict transportation from Europe in the 1800s. It is a play on the UK campaign headline ‘You Got a Vote, We Got a Boat’,
The ads appeared in the Herald Sun, Courier Mail and Daily Telegraph.
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“With the UK election determining the way forward for Brexit, it was an opportune time for 19 Crimes to be a part of this conversation given the very essence of the brand, and our drive to live with conviction,” said Angus Lilley, chief marketing officer at Treasury Wine Estates.