Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
9 Apr 14:00 BST / 09:00 EST

Digital Transformation Download: Q&A with author Kate O'Neill

FEATURING
Stephen Lepitak
Editor at The Drum
Kate O'Neill
Founder at KO Insights

Puma signs acclaimed Indian football star Sunil Chhetri as new ambassador

Chhetri, who is the most-capped player and also the all-time top goal scorer for the Indian team.

German sportswear giant Puma signed Sunil Chhetri, captain of the Indian national football team and Bengaluru FC as its new ambassador.

Chhetri, who is the most-capped player and also the all-time top goal scorer for the Indian team, signed a three-year deal with Puma.

He is a six-time AIFF player of the year, a winner of the Arjuna award in 2011 and Padma Shri in 2019.

"Over the years, I have closely witnessed and experienced the brand’s football heritage. Now signing with them as a PUMA player is a very natural progression for me,” Chhetri said.

“We share a common goal to accelerate the growth of football in the country. I appreciate their commitment to the sporting ecosystem and look forward to creating a new chapter for Indian football.”

Chhetri will now join the brand’s roster of global players like Antoine Griezmann, Romelu Lukaku, Luis Suárez and Sergio Aguero among others.

Puma previously predicted India will be among its top five global markets. The Drum spoke with Debosmita Majumdar, head of marketing, Puma India to find out how the brand aims to achieve this.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.