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OGGS vegan mince pies top iCrossing’s annual taste test

By Olivia Atkins | Branded Content Writer

December 17, 2019 | 2 min read

OGGS' handmade mince pies have emerged victorious in a taste test conducted by digital marketing agency iCrossing, launched with the intention of determining the best mince pies this holiday season.

The vegan delicacies were crowned the outright winner, beating competition from Tesco, Waitrose, M&S and Sainsbury’s.

They were praised for their homemade look and fullness of filling.

The iCrossing taste test is now in its third year and has traditionally seen in-house team members taste Christmas sandwiches.

This year, mince pies were put through their paces instead.

The following iCrossers took part in the challenge: head of design Andrew Cridland, client director Phoebe Hood and SEO director Adam North, among others.

The taste test took place in both the London and Brighton offices.

“I recently went on a tour of the Good Housekeeping Institute testing labs as part of our partnership with our parent company, Hearst," said mince pie taster and iCrossing client director Jack Petchey. "I was overwhelmed by the level of detail they went into to help their customers find the right product for them."

“Ever since, we’ve been on a quest to further understand the Christmas food market. Over the last two years, we’ve (un)officially closed the case on the best Christmas sandwich, and I’m pleased we’ve now been able to do the same with mince pies.”

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Content created with:

iCrossing UK

iCrossing is a digital marketing agency that works with businesses to create a real step-change. Setting it apart, iCrossing is owned by Hearst, the world’s largest independent media, entertainment and content company. Being part of the Hearst family gives iCrossing access to Hearst audiences, data, consumer research and category experts which allows iCrossing to better spot new insights, trends and inform direction for its clients.

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