Modern Marketing

Amazon, Hyundai and Gillette top YouTube’s annual ad rankings

By Jennifer Faull | Deputy Editor

December 17, 2019 | 4 min read

YouTube has revealed the most watched ads on its platform for 2019, with Amazon, Hyundai and Gillette making the top three spots.

Six of the top 10 most-viewed ads were created for the Super Bowl with YouTube using the exercise to highlight how brand marketers can use the site to extend the return on investment for the multi-million dollar spend they invest during the global sporting event.

The most watched ad on YouTube was Amazon’s star-studded ‘Not Everything Makes the Cut’ spot, created by ad agency Lucky Generals with media buying handled by Rufus.

Amazon

Amazon Super Bowl ad

This was followed by Hyundai USA’s Super Bowl spot and Procter & Gamble’s divisive ad for shaving brand Gillette, which encouraged men to fight against toxic masculinity.

The total watch time for all videos on the top 10 list was around 275m minutes, with the total number of views coming in at roughly 230m.

You can watch the top 10 ads below.

1. Amazon: Not Everything Makes the Cut

Ad Agency: Lucky Generals

Media Agency: Rufus

Total Views: 39.5m

2. Hyundai USA: The Elevator

Ad Agency: Innocean

Media Agency: Canvas Worldwide

Total Views: 38.9m

3. Gillette: We Believe - The Best Men Can Be

Ad Agency: Grey

Total Views: 32.8m

4. Apple: Introducing iPhone 11

Ad Agency: Apple

Media Agency: OMD

Total Views: 31.8m

5. Bosch Global: #LikeABosch

Ad Agency: Jung Von Matt

Media Agency: OMD Hamburg

Total Views: 23.3m

6. Doritos: Chance the Rapper x Backstreet Boys

Ad Agency: Goodby, Silverstein & Partners

Media Agency: OMD

Total Views: 16.7m

7. Audi USA: Science Fair

Ad Agency: M/H VCCP

Media Agency: PHD

Total Views: 14.8m

8. Stella Artois: Change Up The Usual

Ad Agency: Mother New York

Media Agency: Dentsu

Total Views: 13.9m

9. Nike: Dream Crazier

Ad Agency: Wieden & Kennedy

Media Agency: Publicis Sapient

Total Views: 11.1m

10. NFL: The 100-Year Game

Ad Agency: 72andSunny

Media Agency: Havas

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