Twitch Advertising GSK

Corsodyl partners with Twitch to gamify good gum hygiene


By Kyle O'Brien, Creative Works Editor

December 13, 2019 | 2 min read

Mouth care company Corsodyl has gone beyond the usual ‘person brushing teeth in mirror’ oral hygiene commercial by building its message on Twitch.


Corsodyl 8-bit custom commercial on Twitch

The GSK brand met the challenge of reaching a younger audience by having streaming service Twitch build a retro 8-bit game/commercial, essentially gamifying gum care.

In the 30-second animation, a knight character is ready to go out on a quest, holding his sword aloft and boasting a bright white smile. The voice over, which sounds a lot like Patrick Stewart, says, “You may feel like an invincible adventurer…” but there’s one status that even a max-level hero shouldn’t ignore – bleeding gums when you brush.

The hero is then shown with the possible complications of gum disease, including fighting off an ogre with a cloud of bad breath, receding gums, and embarrassing tooth loss, as the knight is shown with a tooth falling out.

The solution – brush with Corsodyl and keep bleeding gums at bay. The hero then hoists a giant tube of the toothpaste with a gleaming smile.

Corsodyl: advert-body-1

By Corsodyl

Overall Rating 5/5

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