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Paint brand Valspar galvanises voters with colourful wordplay in election convoy


By John Glenday, Reporter

December 12, 2019 | 2 min read

Paint brand Valspar and creative agency FCB Inferno have brought some colour to a bleak winter general election campaign with an eye-catching political convoy.

Three vans have taken to the streets, each displaying the party colours of the main challengers complete with some colourful language, reflecting the conflicting opinions voters harbour for each leader.

In the red corner, Jeremy Corbyn is painted as both ‘Mad About’ and ‘Faint at Heart’ to reflect his marmite personality while in the blue corner Boris Johnson is presented as ‘Utopia Beckons’ and a ‘Snake Charmer’.

Rounding off the triumvirate of hopefuls is Jo Swinson who is presented as both ‘Light and Fluffy’ and ‘Simply Brilliant’.

Jane Ryder, Valspar’s European marketing director of consumer brands, said: “Our paint names were created specifically to create emotional connections between people and colour – now, we are amplifying this through our travelling election convoy to liberate people’s views and embrace our differences.

"The world would be a pretty grey place if we all felt the same way and with the election provoking more interest than ever, we wanted to use this opportunity to inspire people to be bold.”

Pre-empting tomorrow's results, a series of Pinterest boards have also been created to show how each would-be PM could give Downing Street a makeover.

Boris Johnson
Jeremy Corbyn
Jo Swinson

Valspar: Colourful Language by FCB Inferno

By Valspar

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