Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

NOW
AVAILABLE

Banner BGBanner BG

Dentsu X marks the spot for Reckitt Benckiser India’s media duties

Dentsu X marks the spot for Reckitt Benckiser India’s media duties

Consumer goods giant Reckitt Benckiser has entrusted its Indian media business to Dentsu X, displacing incumbents IPG with effect from 1 January.

Reckitt Benckiser operates a portfolio of household brands including Dettol, Strepsils and Harpic across over 60 international markets, including the subcontinent.

Dentsu X (formerly known as Dentsu Media) is comprised of three specialist agencies; dX-matrix, dX-cubic and dX-palette and is itself a constituent part of Dentsu Aegis Network.

Divya Karani, chief executive officer at Dentsu X, said: “It is an absolute privilege to partner with such a strong, purpose-driven brand. More so, since our values deeply resonate with theirs. We look forward to a productive and enduring partnership with RB.”

Over the summer Reckitt Benckiser appointed former Pepsi chief commercial officer Laxman Narasimhan to serve as its new chief executive officer with a pledge to ‘transform’ the business.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis