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Business on the move including Sony PlayStation, TripAdvisor, Goldman Sachs and MDC Partners

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

This week includes moves from Sony PlayStation, TripAdvisor, Goldman Sachs and MDC Partners.

Americas wins

Innocean USA has been named the agency of record for TaylorMade Golf.

EMEA wins has appointed a new ad agency in We Are Pi amid the ongoing battle to merge with food delivery giant Just Eat.

Marcus by Goldman Sachs has appointed St Luke’s as its creative agency. The independent agency is tasked with developing the online bank’s campaign platforms, as well as distinguishing its creative direction in 2020.

Away Resorts has appointed Zone as its lead web design and build agency. The review was run through CreativeBrief.

Brands2Life has been appointed by Olympus Medical UK, tasked with supporting projects in areas including thought leadership, social strategy, influencer and stakeholder engagement.

This week's acquisitions

APAC wins

Dentsu X has won the media mandate for Reckitt Benckiser India.

Mirum India has been appointed the creative agency of record for Play.

Essence has been appointed the integrated media agency of record in India for online home interior design and renovation platform Livspace.


Sony PlayStation has put its UK comms account up for review. It will be run through CreativeBrief.


Juniper Park\TBWA has launched Le Parc - a bespoke design studio offering brands design solutions.

MDC Partners has launched an agency network that brings together the creative heft of one of its largest US advertising agencies, Doner, with six additional specialist agencies - Veritas, 6Degrees Integrated Communications, Yamamoto, Union, KWT Global and HL Group.

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