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Business on the Move Marketing

Business on the move including Sony PlayStation, TripAdvisor, Goldman Sachs and MDC Partners

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By Imogen Watson, Senior reporter

December 12, 2019 | 4 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included

This week includes moves from Sony PlayStation, TripAdvisor, Goldman Sachs and MDC Partners.

Americas wins

Innocean USA has been named the agency of record for TaylorMade Golf.

EMEA wins

Takeaway.com has appointed a new ad agency in We Are Pi amid the ongoing battle to merge with food delivery giant Just Eat.

Marcus by Goldman Sachs has appointed St Luke’s as its creative agency. The independent agency is tasked with developing the online bank’s campaign platforms, as well as distinguishing its creative direction in 2020.

Away Resorts has appointed Zone as its lead web design and build agency. The review was run through CreativeBrief.

Brands2Life has been appointed by Olympus Medical UK, tasked with supporting projects in areas including thought leadership, social strategy, influencer and stakeholder engagement.

This week's acquisitions

APAC wins

Dentsu X has won the media mandate for Reckitt Benckiser India.

Mirum India has been appointed the creative agency of record for Play.

Essence has been appointed the integrated media agency of record in India for online home interior design and renovation platform Livspace.

Reviews

Sony PlayStation has put its UK comms account up for review. It will be run through CreativeBrief.

Launches

Juniper Park\TBWA has launched Le Parc - a bespoke design studio offering brands design solutions.

MDC Partners has launched an agency network that brings together the creative heft of one of its largest US advertising agencies, Doner, with six additional specialist agencies - Veritas, 6Degrees Integrated Communications, Yamamoto, Union, KWT Global and HL Group.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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