Pringles has been featuring its ‘flavor stacking’ combos in the Super Bowl for the last couple of years, and the snack brand has announced it will be returning to the game for the third year in a row. This year, however, it’s putting a sci-fi twist on its ad with a Rick and Morty theme and flavor.
Fans of the show know the hilarious Pickle Rick episode, where scientist Rick Sanchez turns himself into a pickle to avoid family therapy sessions. Pringles is therefore launching a special edition, collectable Pickle Rick flavor, inspired from the series. The crisps will hit shelves in the US timed around the big game.
“We want to do something completely new for the brand for the 2020 Big Game and are thrilled to be partnering with Adult Swim and Rick and Morty, a show which continues to grow in popularity year after year and enjoys a cult fan following,” said Gareth Maguire, senior director of marketing for Pringles. “We hope the new special edition Pickle Rick flavor will be a hit with the show’s fans.”
The 30-second spot is being created by Adult Swim in partnership with Grey Group and will air during the second quarter of the game. The campaign will include PR, digital, social media, e-commerce and product sampling.
“We’re very thoughtful about who we partner with around Rick and Morty and we couldn’t be more pleased with our new relationship with Pringles,” said Jill King, senior vice-president, marketing and partnerships, Adult Swim. “Not only are the Rick and Morty show creators making a hilarious spot for the big game, we’re extending this partnership in really exciting ways, all year long. Rick and Morty fans are going to be given amazing new opportunities to illustrate their love for this iconic show, thanks to Pringles.”
Pringles’ Pickle Rick crisps will be available in the snack aisle of grocery stores nationwide beginning in early February.