See what’s on at The Drum
Dadi Awards Banner

Pret’s digital transformation drive continues with online Christmas push

Pret a Manger has rolled out its Christmas campaign online, as part of its wider digital transformation strategy.

Partnering with LiveArea - a commerce services provider - Pret hopes to improve its on-site functionality, as it looks to expand its digital presence.

Part of this wider digital strategy, Pret a Manger's Christmas online campaign focuses on its festive menu, offering customer's the chance to diarise the launch of its Christmas sandwich.

Created in partnership with LiveArea, a commerce services provider, the menu rollout dovetails with a wider digital partnership intended to improve functionality such as the ability to diarise the launch of a Christmas sandwich.

The Christmas campaign will roll out on the sandwich shop's UK, US, France and Hong Kong websites.

On the launch of its Christmas campaign online, Alex Chisholm, digital transformation director at Pret a Manger, said: “Partnering with LiveArea on this year’s Christmas campaign launch across multiple international sites is part of our ongoing relationship as we expand our digital presence and focus on scalability, innovation, customer experience, and growth.”

Adding tot his, Paul Lynch, area vice president and managing director at LiveArea EMEA, added: “A Christmas campaign is such an engaging focal point for brands and consumers, and we’re delighted to be part of this project to drive innovation and growth for this leading global brand.”

Pret a Manger’s seasonal approach saw it offer customers a Valentines Day themed ‘Love Bar’ distributed across the 450-store chain.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy