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Matt Newcomb to replace Hugo Drayton as Inskin Media CEO


By Stephen Lepitak, -

December 11, 2019 | 2 min read

Adtech company Inskin Media’s chief executive Hugo Drayton is set to step down at the end of the year, The Drum has learned, with Matt Newcomb set to take over, topped with Iain Jacob becoming chairman.

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Inskin Media chief executive Hugo Drayton to stand down

The promotion of Newcomb comes two years after he launched the Australian side of the business in Sydney, having previously held roles in media and publishing companies. Drayton will continue on the board of Inskin as a director as an advisor.

Meanwhile Jacob, the former chief executive of Publicis EMEA, will become a non-executive chairman having joined as a non executive director at the beginning of the year, with current chair, Andrew Walmsley remaining as part of the board also.

Drayton said: “It has been a huge privilege to lead Inskin during the past decade. The time is now right for a change, both for me personally and for the business, as we continue to adapt to a challenging, ever-evolving market. I am proud of our achievements, of the quality of our work, and especially of the fantastic teams that we have created, around the world; and I am very happy that the new team, led by Matt Mark [Hine], Reda [Borchardt] and Jemma [Ellingham], will lead Inskin to new growth and success.”

In its 10 years, Inskin has grown from its origins in London into Australia, Singapore, Hong Kong and Germany with operations and tech hub based in Kiev also.

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Inskin Media

Inskin Media is an advertising technology business, which develops and trades high-impact, non-intrusive brand advertising formats.

We specialise in multi-screen,...

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