Creative Works of the Week: Standard Chartered’s ‘Stand Red’ and Morrisons’ holiday campaigns
Grocer Morrisons tops the holiday list by showing shoppers its selfless giving program. It came out of an idea sent to Morrisons bosses from Morrisons Wakefield colleagues Pam Abott and Bev Kelly.
The low-budget Christmas film follows a box of mince pies and loose carrots on its way to a local street kitchen – showing unsold food being donated to local charities as part of the supermarket’s efforts to both reduce food waste and help local communities in need, which it does year round (not just at Christmas).
On the non-holiday side, Standard Chartered’s ‘Project Stand Red’ campaign used smart technology to inspire and educate Liverpool football fans.
Technologies, including voice modulation, artificial imagery and computer-generated imagery were combined to celebrate what would have been legendary Liverpool football club manager Bob Paisley’s 100th birthday.
The campaign, created by Octagon and MediaMonks, aims to highlight Paisley’s achievements as its most successful manager.
A series of five films sees a virtual Paisley tell unheard stories alongside one of his most famous signings, Ian Rush; interact with today's first team players and provide a rousing rallying call with current Liverpool manager, Jürgen Klopp, inspiring fans to ‘Stand Red’ for the 2019/20 season.
Both earned enough top votes from The Drum’s readers to be named the Creative Works of the Week.
Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.
For The Drum's Christmas coverage, see our latest roundup here.