Pepsi CMO Robertos Rios departs

Rios has accepted a new role at the online grocery business Schwan’s Co

Pepsi’s chief marketing officer Robertos Rios has confirmed his departure from the beverage brand where he oversaw well-known products such as Pepsi, Mountain Dew, Gatorade, Aquafina and LifeWater.

A Pepsi veteran, Rios previously served as chief marketing officer of food service and as senior vice-president of marketing for the companies full portfolio of fizzy drinks.

Rios has accepted a new role at the online grocery business Schwan’s Co where he will be tasked overseeing the digital transformation of the brand.

Dimitrios Smyrnios, chief executive officer at Schwan’s Co, said: “As the food industry continues to rapidly change, we are particularly excited about the role Roberto will play in accelerating our company’s digital transformation, building on the strength of our brands, catching trends and meeting evolving consumer preferences and customer needs.”

Rios' most recent work saw him lead Pepsi's global 'For the Love of it' campaign amid a shakekup of Pepsi's top team led by the elevation of Laxman Narasimhan to the post of global chief commercial officer.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.