Haygarth has partnered with Vodafone this Christmas to present The VeryMe Tree, an interactive digital Christmas tree mimics the tradition of receiving presents beneath real trees. In this activation, Vodafone users can enjoy offers from the network’s new rewards platform, VeryMe.
The Christmas experience is available to all shoppers, regardless of their network, yet exclusive offers can be seized by Vodafone users. Existing customers just need to download the MyVodafone app.
The digital activation will take place in three cities across the UK, where shoppers will be encouraged to interact with the tree by sending personalised messages online. These will then be showcased and displayed live on the digital ribbon, that decorates the tree - producing an insta-worthy festive moment. Visitors can then share their messages to social media through a special e-card.
Before leaving the tree, Vodafone customers will be in with a chance to receive a mystery Christmas gift from the network as a thank you for taking part, along with a free gift-wrapping service to facilitate the Christmas shopping experience.
“Christmas is a huge time of year for Vodafone and our customers, and this year we’re really excited to be doing something that will bring the joy of Christmas to life in a distinctively Vodafone way," said Vodafone UK's channel marketing brand manager, Holly Riddle.
"Our VeryMe tree provides a great opportunity to introduce shoppers to our VeryMe Rewards, while reminding existing customers how much we value and reward them for choosing Vodafone. In keeping with our latest brand direction, Haygarth have brought to life an engaging and digitally-led brand experience - we are particularly delighted with the personalised e-card animations our customers will be able to share with their loved ones.”
The digital tree will tour to three UK cities, visiting Manchester Arndale from 5-9th December; London's Westfield White City from 11-15th December; and Bristol’s Cabot Circus from 19-22nd December. Get those dates in your diary so you don't miss out!