Mumbrella Asia has announced it will close its Singapore office in the next few days after failing to achieve profitability in the six and a half years it has operated in the country.
The closure was announced in a letter by the marketing trade publication’s founder and content director Tim Burrowes that was published on Mumbrella Asia’s website.
In his letter, Burrowes revealed that the decision was made after the Singapore office failed to achieve all three major sources of revenue around advertising, ticket sales and sponsorship, which he claimed the publication had managed to achieve in Australia.
Burrowes also suggested that publication failed to attract advertising because of its aggressive reporting, which rubbed the feathers of the marketing industry and Singapore government the wrong way.
Mumbrella Asia's general manager Dean Carroll was offered a position in its Australia office, but turned it down because of family reasons, while a position for editor Ravi Balakrishnan in Australia is being discussed.