Mission appoints Mark Reardon as CEO of Story Leeds

Reardon will work with companies throughout the region to help them unlock the potential of their own brands, offering specialisms in identity, product innovation, experience, content, technology and employee engagement.

He remarked: “Modern-day brands are built in non-traditional ways, via consumers engagement with creativity, experience and technology increasingly in owned channels. That’s our focus and we're looking forward to bringing this approach and our expert consultancy, to one of the most exciting and creative cities in the UK.”

James Clifton, Mission group chief executive added: “We’re excited to be growing our successful Story brand in Leeds, building on its Edinburgh home and newly opened Newcastle office. Like all Mission’s agency brands, they have their own specialisms, expertise and creative culture. Story Leeds will fit perfectly with our operating model of a strong and unique local proposition that can also draw on talent and experience from across the Global Group.”

Edinburgh-based Story also recently opened a Newcastle office, bringing its office footprint to 31 across the UK, US, Europe and Asia.

This is the latest evolution for the group which last month merged Krow and BigDog to offer a new full-service proposition working with clients such as Pret a Manger, DFS, Aviva and Barclays. The business will continue to be known as Krow.