U Shops uses transparent signs to highlight its produce as local
UShops has begun to use transparent signs in a bid to highlight the hyper-proximity of its products. The French food retailer has created the 'Where Does it Come From?' campaign to spell out the importance of local sourcing.
TBWA\Paris worked on the eco-friendly 'Where Does it Come From' campaign to show the public where their produce comes from
The company prides itself on the fact that 75% of its products are manufactured in partnership with French businesses and 100% of its raw fresh products are of French origin.
TBWA\Paris has created the campaign to feature transparent advertising signs, that will show passers-by and drivers precisely where its products come from.
The eco-friendly signs are made without paper, ink, glue or lighting, and erected in fields with roaming cows and chickens, vineyards and the French fishing coast.
The 360-degree marketing plan includes six and fifteen-second films dedicated to four products that represent the brand's overall approach (beef, eggs, apples and oysters).
On social media and through the hashtag, #ProduitDici [#LocalProduce], the brand invites its producers across France to make their voice heard on its Facebook pages, in order to showcase the quality of its local offering.
