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Creative Charity RNIB

Socks, soap and hair clips - RNIB shares life hacks used by sight loss community


By Rebecca Stewart, Trends Editor

December 5, 2019 | 3 min read

The Royal National Institute of Blind People (RNIB) has launched a range of innovative products to shine a spotlight on the ingenious 'life hacks' used by people with sight loss to make everyday tasks easier.


Drawing on real experiences from its community, the range turns the concept of accessible design on its head / RNIB

With help from creative agency The&Partnership, the organisation has rebranded a series of everyday objects to reflect the way they are used in ingenious life-hacks shared by people with sight loss.

Drawing on real experiences from its community, the range turns the concept of accessible design on its head – with the users becoming the designers, through need and ingenuity. For instance, an afro comb is being sold as a 'veggie slicer' after insight found that the styling device can help those with visual impairments cut vegetables with precision and without risk of slicing their fingers.


Other items for sale include a bar of soap, which doubles up as a 'nail protector' when slid under fingernails. A sock, which can be repurposed as a 'small item finder' when attached to the end of a vacuum hose and a hair clip which was identified by blind and partially sighted as a 'shoe organiser'; helping to keep their shoes in pairs.


The crafty products were developed in partnership with the British Design Museum, to coincide with the United Nations International Day of Persons with Disabilities on Tuesday (3 December).


The launch is part of the RNIB's ongoing 'See Differently' campaign, which urges people to see the individual, not their sight loss.

Martin Wingfield, head of brand at the RNIB, said the campaign has already "challenged misconceptions surrounding sight loss while showing that people with sight loss live perfectly normal lives."

He added: "We wanted to build on our campaign by showing that sight loss doesn't mean stopping doing the things you love. We were really impressed when we heard the ways the community adapt everyday tasks and wanted to shine a spotlight on this ingenuity."

All products will be sold at The Design Museum Shop in-house and online and in RNIB’s UK store and website. All proceeds go to the charity.

The&Partnership: See Differently by RNIB

By The&Partnership

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