Britain is the last piece of the puzzle to fall into place following a wave of consolidations earlier this year to create a single unified entity which will retain the Spark Foundry branding.
Led by Lindsay Turner, who has held a dual CEO role at both Spark Foundry and Blue 449 since April during which time Blue 449 has been steadily realigned to the Spark model.
Turner commented: “This feels like the perfect time to bring Blue 449 under the Spark Foundry brand in the UK. The two agencies have been naturally coming together both in its leadership team and in the cross-pollination of agency strengths, so this feels a very natural next step.”
The merger process began in March after Publicis ignited its consolidation plan.