Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Publicis Media forges ahead with Spark Foundry and Blue 449 merger

Publicis Media forges ahead with Spark Foundry and Blue 449 merger

Publicis Media is to add fuel to the fire at Spark Foundry after giving the all-clear to a merger between it and fellow agency brand Blue 449 in the UK from the start of next year.

Britain is the last piece of the puzzle to fall into place following a wave of consolidations earlier this year to create a single unified entity which will retain the Spark Foundry branding.

Led by Lindsay Turner, who has held a dual CEO role at both Spark Foundry and Blue 449 since April during which time Blue 449 has been steadily realigned to the Spark model.

Turner commented: “This feels like the perfect time to bring Blue 449 under the Spark Foundry brand in the UK. The two agencies have been naturally coming together both in its leadership team and in the cross-pollination of agency strengths, so this feels a very natural next step.”

The merger process began in March after Publicis ignited its consolidation plan.

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