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Captain Birds Eye unveils Ahoy – a fish finger fragrance that will linger


By John McCarthy, Opinion Editor

December 4, 2019 | 3 min read

Few will forget when Birds Eye recast its mascot as a salt’n’pepper haired sea captain, and now the public can adopt the scent of the fisherman with the release of a fragrance called Ahoy.

Captain Birdseye

Captain Birds Eye unveils AHOY!, a fish finger fragrance that will linger

The limited-edition Eau de Toilette will let fans who take a fancy to the captain adopt his signature scent. For those who are curious, this “aromatic scent is reminiscent of a fresh ocean breeze, bursting with top notes of zingy grapefruit, sweet mandarin, and intoxicating patchouli for a sharp and energising burst with every spritz”.

The brand is offering up the chance to win one of 50 limited edition bottles of Ahoy via its Facebook page. The fragrance is being positioned as a hot (or cold) Christmas gift in a brand reinforcing PR stunt.

Annalisa Fanali, Birds Eye spokesperson, said the British have a “soft spot” for the captain.

“You could even argue that he reached celebrity status after the unprecedented response to his debut calendar last year. So this Christmas, we wanted to treat fans to something special from our iconic Captain, by creating his own signature scent – after all, who doesn’t love the fresh aroma of the ocean?”

When Riccardo Acerbi, the 56-year-old Italian-born actor and seafarer was revealed as the revamped Captain Birds Eye in January 2018, he caught the public's eye – and now he looks to cement his place as an icon with the launch of his new fragrance.

At the time, The Drum's Katie Deighton wrote: "The look is contrast to the previous Captain, who with a fluffy white beard and full navy regalia was less of a hunk and more of a cartoon."

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