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Giving Tuesday Advertising Alexa

Amazon celebrates Giving Tuesday with help from Alexa and Robert Downey Jr


By Kyle O'Brien, Creative Works Editor

December 3, 2019 | 3 min read

Giving Tuesday is getting a boost from Amazon, as the e-commerce giant is offering customers the chance to use their voice to donate a toy to a child in need this holiday season via Alexa and Toys for Tots, and Robert Downey Jr and Craig Robinson are along for the sleigh ride.

Robert Downey Jr

Robert Downey Jr for Amazon Alexa's Toys for Tots donations

To donate, customers can simply say, “Alexa, donate to Toys for Tots,” and Alexa will present a reasonably priced item appropriate for kids across a broad range of ages from the Toys for Tots Charity List. After the customer confirms their order, Amazon ships it directly to Toys for Tots.

“Last year, thousands of children received a toy thanks to the generosity of our customers,” said Chuck Moore, vice-president of Alexa. “With Alexa, customers can donate to a child in need in less than 60 seconds. They don’t have to stop what they are doing to shop or donate, leaving more time for family and friends during the busy holiday season.”

The stars of the Universal Pictures film Dolittle are demonstrating how to donate through Alexa. Downey Jr appears with the animated creatures from the film. He comes into a kitchen where a polar bear, gorilla, goose and squirrel are making holiday cookies. He thinks there’s an easier way to get into the holiday spirit, so he asks Alexa to donate to Toys for Tots as he argues with a squirrel.

Customers donating with Alexa will receive a special thank you message from Downey Jr’s Dolittle costar Robinson after their donation is confirmed.

“We are delighted to once again join with Amazon to create an easy way for people to give back and send holiday cheer to children in difficult circumstances,” said Pete Osman, president and chief executive of the Marine Toys for Tots Foundation. “Your donations send a message of support to these families. We are extremely grateful to Amazon for leveraging the Alexa technology to make it easier for anyone to contribute to our cause and make an impact in children’s lives this holiday season.”

Customers will be able to donate throughout the holiday season until 31 December, and Amazon will match donations toy for toy.

Besides the Alexa donations, customers can donate by make charity lists and direct donations through Amazon Smile.

Amazon: Alexa, Donate to Toys for Tots

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Giving Tuesday Advertising Alexa

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