Metro Bank has confirmed that marketing veteran Jessica Myers will serve as brand and marketing director to lead the evolution of its brand.
The appointment comes as the banking brand announces a partnership with creative agency Mr President and media agency Goodstuff to inform its future image, while also handling customer communications.
Paul Riseborough, chief commercial officer at Metro Bank said: “As we approach our 10-year anniversary as a business we have lots to be proud of, not least being rated number one for personal customer service and growing to nearly 2 million customers. Jess will play an important role in helping us develop our brand and marketing strategy, ensuring we continue to bring competition to the market.“
Myers added: “I’m impressed with how the Bank has established its personality within the sector, and in my new role, I’m looking forward to helping evolve the brand as Metro Bank continues to win more customers and shake-up the UK banking scene.“
Arriving from RBS where she served as head of brand management, Myers brings a wealth of banking experience to the role.