Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Joe Media debuts ‘Glory Hunters’ football show for Champions League partner Hotels.com

Joe Media rolls out football challenge social show for Champions League sponsor Hotels.com

Joe Media has launched one of its biggest-ever branded content campaigns, a football-challenge content series from Hotels.com, running in sync with its Uefa Champions League partnership.

European football legends Patrice Evra, Luis Garcia and William Galla all feature in ‘Glory Hunters’, a series setting fans ‘Takeshi’s Castle’ style football challenges. A team of 55 people, from talent and client services to production crew, will deliver the nine episode series, all filmed in East London.

The campaign will be distributed on Joe’s social channels including Twitter, Instagram, Facebook and YouTube. It will also be distributed across France, Italy, Spain, Sweden and across both Hotels.com and Uefa Champions League’s own social channels.

Vikash Jasani, senior brand partnerships director at Joe Media said: “Think, ‘League of Their Own’ meets ‘Takeshi’s Castle’ - this is a TV show scale of execution but for a social audience. We’ve been working very closely with Hotels.com to create the most entertaining and memorable way to bring to life their mission of bringing ‘money-can’t-buy’ experiences to people and we’re confident we will achieve that.”

Gary Bansor, brand sponsorship manager at Hotels.com, said the collobarioation puts fans at the very heart of its Champions League sponsorship. “Through a series of fun, irreverent challenges we want to demonstrate how Hotels.com can facilitate incredible experiences for fans, rewarding their commitment by taking them closer to the action than ever before.”

The episodes will land periodically for the rest of the tournament and the first debuted Thursday 28 November 2019.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.