Hospitality trade show appoints Rooster PR for additional support
The Short Stay Show, accommodating the short stay hospitality and accommodation industry, has appointed Rooster PR to raise awareness of the show, drive consumer and business participation, and establish media partnerships.
Having hosted 1,400 visitors at its inaugural 2019 event, the show has already doubled in size for 2020. It was awarded Best Trade Launch Event 2019 last year at the Independent Event Organisers Awards and has since gained support from the following travel clients: Booking.com, HomeAway and Expedia.
Rooster PR has been brought on board to run its UK press office, build brand awareness, manage key industry commentary and position its joint co-founders as spokespeople in the emergent market.
Jim Curry, the show's co-founder of the Short Stay Show, said: “We’re over the moon to be partnering with Rooster PR to capiltalise on the success of the 2019 event and to make 2020 even bigger. As a show that looks to unsettle and revitalise traditional models in the industry, the door for 2020 is well and truly open to all consumers and businesses looking for inspiration and opportunity in the year ahead.”
The Short Stay Show is targetting traditional hospitality providers who are moving into this high growth sector as well as owners, managers and investors of short stay accommodation who are looking to start or scale up their rental businesses.
James Brooke, managing director of Rooster PR, said: “With people and businesses always looking for new, disruptive ways to travel, now is the time to look to the future. The Short Stay Show is driving the conversation around this burgeoning industry, and we are thrilled to be helping the team to solidify its reputation in this space.”
The show is delivered in partnership with the Short Term Accommodation Association, which is committed to bringing the industry together, overcome challenges and seize growth opportunities.
The 2020 Short Stay Show will take place on 12 March and is set to welcome over 2,000 visitors, 100+ exhibitors and 100+ speakers to the London ExCeL.
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