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Hospitality trade show appoints Rooster PR for additional support

By Olivia Atkins | Branded Content Writer

November 28, 2019 | 2 min read

The Short Stay Show, accommodating the short stay hospitality and accommodation industry, has appointed Rooster PR to raise awareness of the show, drive consumer and business participation, and establish media partnerships.

Having hosted 1,400 visitors at its inaugural 2019 event, the show has already doubled in size for 2020. It was awarded Best Trade Launch Event 2019 last year at the Independent Event Organisers Awards and has since gained support from the following travel clients: Booking.com, HomeAway and Expedia.

Rooster PR has been brought on board to run its UK press office, build brand awareness, manage key industry commentary and position its joint co-founders as spokespeople in the emergent market.

Jim Curry, the show's co-founder of the Short Stay Show, said: “We’re over the moon to be partnering with Rooster PR to capiltalise on the success of the 2019 event and to make 2020 even bigger. As a show that looks to unsettle and revitalise traditional models in the industry, the door for 2020 is well and truly open to all consumers and businesses looking for inspiration and opportunity in the year ahead.”

The Short Stay Show is targetting traditional hospitality providers who are moving into this high growth sector as well as owners, managers and investors of short stay accommodation who are looking to start or scale up their rental businesses.

James Brooke, managing director of Rooster PR, said: “With people and businesses always looking for new, disruptive ways to travel, now is the time to look to the future. The Short Stay Show is driving the conversation around this burgeoning industry, and we are thrilled to be helping the team to solidify its reputation in this space.”

The show is delivered in partnership with the Short Term Accommodation Association, which is committed to bringing the industry together, overcome challenges and seize growth opportunities.

The 2020 Short Stay Show will take place on 12 March and is set to welcome over 2,000 visitors, 100+ exhibitors and 100+ speakers to the London ExCeL.

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Rooster PR

Rooster PR is an award-winning independent PR & digital communications agency based in central London.

We connect brands and businesses with their target audiences, generating media endorsement and audience engagement to deliver a real commercial advantage.

Recent awards include:

- 2020 PR Moment Awards: Shortlisted for 'Community Engagement Campaign of the Year'

- 2020 Travel Marketing Awards: Runner Up for 'Social Media Campaign'

- 2019 International Travel & Tourism Awards: Finalist for 'National Tourism Board Campaign' & 'Best in Adventure Campaign'

- 2019 TTG Awards: Finalist for 'PR & Representation Company of the Year'

- 2019 Sabre Awards EMEA: Finalist for 'Travel & Tourism' campaign for Cyprus (Say Hallou-mi)

- 2019 PRmoment Awards: Finalist for ‘Boutique Agency of the Year’ & ‘Culture, Media, Sport and Travel Marketing Communications Campaign of the Year’ for Cyprus (Say Hallou-mi)

- 2019 Travel Marketing Awards: Winner & 2nd Place for 'PR Stunt/Experiential Event' for Ras Al Khaimah (Creating the Closest Thing to Flying) and Cyprus (Say Hallou-mi), Runner Up for 'PR Strategic' campaign for WOW air and 2nd Place for 'Best PR Agency'

- 2018 Travel Marketing Awards: 2nd Place for 'Best PR Agency' and Runner Up for 'PR Tactical' for our 'Stop Control Freaking' launch campaign for srprs.me

- 2018, 2017 & 2014 RAR Awards: Finalist for 'Best PR Agency, 1-40 Staff'

- 2017 CIPR Pride Awards: Silver, Consumer Relations Campaign for our 'Promoting the Freedom of Ferry Travel' campaign for DFDS

- 2017 Drum Network Awards: Finalist for 'Leisure & Tourism Campaign/Strategy of the Year' for our 'Stop Control Freaking' launch campaign for srprs.me

- 2016 & 2015 RAR Awards: Winner, ‘Best PR Agency, 1-40 Staff'

- 2015 Drum Network Awards: Finalist for ‘PR Consultancy of the Year’

Our services include:

Brand PR: We help brands navigate and communicate through today’s complex media landscapes – traditional, social and global. We generate dazzling ideas, activate creative campaigns and utilise our deep media contacts to amplify brands and drive measurable results.

Digital Communications: For your business and brand to succeed in today’s global digital marketplace, it’s vital to work with a pioneering team that truly understands social media and all its elements. We have the creative thinking, the digital expertise and all the media contacts to get your message out online.

Global Reach: We develop solutions for our clients’ international communications needs, from managing PR in a single additional market to providing a comprehensive multinational campaign. Our international network of independent agency partners is tried and tested, and always delivers.

Rooster. We are pr.®

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