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Business on the Move Marketing

Business on the move including TBWA, The Player's Tribune and Digitas UK


By Ellen Ormesher, Senior Reporter

November 28, 2019 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Minute Media acquires Player's Tribune

Business on the move is a weekly column. Email if you want to be included.

This week includes moves from TBWA, The Player's Tribune, BIG Partnership, Velocity Eyewear, Digitas UK, WPP and many more.

This week's acquisition

EMEA wins

TBWA\MCR has partnered with Home, Manchester’s centre for international contemporary culture, to provide strategic support for the well-loved Manchester institution.

Marketing Metrix has been reappointed by the driving authority DVLA, three years after first picking up the account and almost 18 months after having its contract renewed.

BIG Partnership has been appointed by Flavour Makers to increase demand for its popular Street Kitchen and Passage Food brands among UK shoppers.

Fst has announced its new deal and named the three new partners who will now lead the business. The announcement comes after many conversations and meetings throughout 2016 about what Fst will look like in the future and how the founding partners will hand over the business to the next generation.

Rohan has appointed Spike to implement a location-based digital marketing strategy with a focus on driving footfall across Rohan’s key stores.

APAC wins

Contract India has won the creative mandate for Bata Brands globally.

Interplay Media, has announced a partnership with global games media business, Network N, to become their sales partner across APAC, as they ramp up their presence in the region.

Velocity Eyewear, one of India’s fastest growing eyewear brands, has handed over its creative, social media and shopper marketing mandate to Milestone Dentsu.

Perx Technologies, a leading enterprise cloud platform that helps businesses connect and engage with their customers, announced that it has inked a partnership with StarHub, a leading homegrown Singapore company that delivers world class communications, entertainment and digital solutions.

ZEE5 has appointed DMS - the digital arm of Choueiri Group– as its exclusive media representative for the Middle East market.

Americas wins

IPG has announced that it pitched, retained and expanded its relationship with LATAM Airlines.

Valent USA has selected Barkley, an independent, full-service agency headquartered in Kansas City, Mo., as its integrated agency of record

UM, the global marketing and media agency network of IPG Mediabrands, today announced it has been named media agency of record in the US for Armor All.


Digitas UK is launching Experience Consulting, a service for brands that reflects the agency’s connected experience proposition and its distinct and creative approach to transformation.

WPP has announced that it will create a campus in the historic Marquette Building in downtown Detroit. The new co-location will allow WPP’s agencies to benefit from and contribute to the transformation underway in the city.

Leading agency PR specialist Katy Denis has rebranded her business to Extollo and launched a dedicated executive leadership profile package to meet growing demand for curation of personal as well as agency brands.

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