The Drum Agency Business Awards recognised Mando-Connect's data-led approach to building partnerships by presenting the Best Use of Data award.
The agency uses smart data to create strong partnerships as well as a partnerships engine, which is fuelled by the following three data sources:
- The consumer data bank, which uses robust data from WPP and YouGov to reveal what audiences really desire and unlock insights that matter. Through their partnership with YouGov, Mando-Connect has access to over 190,000 datapoints on over 300,000 UK adults.
- The ProNetTM data bank looks at mechanic and partnership insights to identify which solutions will work best. It contains over 20 data points on over 3,000 partnerships.
- The connect partner bankTM houses over 3,000 brand partners and advises marketers which partner will be the best fit.
"We are absolutely thrilled to have won and excited to continue in our data-led partnerships journey," said Lauren Miles, senior marketing executive at Mando-Connect.
"In 2020 we have some exciting new innovations planned, to expand and enhance our data banks to unlock even more game-changing insights for our clients. Watch this space for more exciting news!"