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Advertising Sexual Harassment

Latest TimeTo installment draws the line at sexual harassment ahead of the Christmas Party season

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By John Glenday, Reporter

November 27, 2019 | 2 min read

Responisble behaviour campaign TimeTo has released Yuletide messaging designed to make the UK advertising industry reappraise their responses to sleazy, bullying and inappropriate behaviour at social occasions ahead of the Christmas office party season.

Timeto

TimeTo draws the line at sexual harassment ahead of the Christmas Party season

A short film, developed in conjunction with Lucky Generals, invites bystanders to sexual harassment to state how they would intervene in an effort to open eyes to the behaviour of others. Designed to make the party scene as safe and enjoyable as possible the campaign is supported by a new series of ‘Where do you draw the line?’ adverts across print and digital.

The festive campaign follows statistics from Credos which found that 70% of sexual harassment incidents go unreported while one in ten TimeTo respondents reported having been sexually harassed themselves.

Helen Calcraft, founding partner, Lucky Generals, said: “Sexual harassment is a real and present problem in our industry and the Christmas office party is sadly a high-risk environment for many. It is totally unacceptable for anyone to leave their company party feeling upset, compromised or diminished. So, this latest iteration of the ‘where do you draw the line’ campaign is designed to impact behaviour in real-time.”

TimeTo is a pan-industry collaboration between the Advertising Association, NABS and WACL, and backed by ISBA and the IPA, supported by publisher and event partners including The Drum.

See the spot in full by clicking on the box below.

timeTo: timeTo by Lucky Generals

By timeTo

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Advertising Sexual Harassment

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