Modern Marketing

Barclays backs women’s football with a three-year sponsorship package

By John Glenday | Reporter

Barclays bank plc


Women's Football article

November 27, 2019 | 3 min read

Barclays is bringing its financial firepower to bear in support of women’s football after agreeing to a three-year sponsorship package with Women in Football (WiF).

The tie-up will support WiF in its work to expand its reach nationwide and further develop the skills of women in football by hosting a series of workshops and seminars to share expertise, culminating in its first career Development Conference next year.


Barclays backs women’s football with a three-year sponsorship package

WiF chair Ebru Koksal said: “This commitment presents us with a fantastic opportunity to push forward with great momentum, offering opportunities, training and support for girls and women in and around the football industry.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Tom Corbett, head of group sponsorship at Barclays, said: “Women in Football have come a long way since it was established over ten years ago. They are now growing rapidly and playing an increasingly important role in football and it is right that we increase our involvement to reflect this.”

Barclays has emerged as a key supporter of the sport as a sponsor for both the FA Women’s Super League and FA Girls’ Football School.

Modern Marketing

Content created with:

More from Modern Marketing

View all


Industry insights

View all
Add your own content +