Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Barclays backs women’s football with a three-year sponsorship package

Barclays backs women’s football with a three-year sponsorship package

Barclays is bringing its financial firepower to bear in support of women’s football after agreeing to a three-year sponsorship package with Women in Football (WiF).

The tie-up will support WiF in its work to expand its reach nationwide and further develop the skills of women in football by hosting a series of workshops and seminars to share expertise, culminating in its first career Development Conference next year.

WiF chair Ebru Koksal said: “This commitment presents us with a fantastic opportunity to push forward with great momentum, offering opportunities, training and support for girls and women in and around the football industry.”

Tom Corbett, head of group sponsorship at Barclays, said: “Women in Football have come a long way since it was established over ten years ago. They are now growing rapidly and playing an increasingly important role in football and it is right that we increase our involvement to reflect this.”

Barclays has emerged as a key supporter of the sport as a sponsor for both the FA Women’s Super League and FA Girls’ Football School.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.