Microsoft is blending tradition with technology in its latest holiday ad, showing off its Microsoft Translator in a little girl’s interaction with a couple of reindeer.
The company’s innovation comes to life this holiday season through the spirit, wonder and imagination of a little girl, Lucy, who watches her mother do business on the Surface computer. Her father points out that she is able to talk with Japanese business people while the Microsoft Translator translates their speech into English.
The curious six-year-old then has a revelation – she grabs the tablet and goes outside to confront a couple of reindeer who are standing in her yard. She asks through the translator if the reindeer can understand her. With a few grunts, they say they can. She then turns her reaction of wonder to that of precocious interviewer, saying she has some questions. Lucy rattles off a bunch of Christmas-themed queries no doubt on the minds of many children – how do they fly, what does Santa do in the summer, what’s the sleigh made out of?
It ends with a text-over stating: “Happy Holidays in 60+ languages. Reindeer isn’t one of them. Yet.”
The campaign, by m:united//McCann New York, will launch during the iconic Macy’s Thanksgiving Day Parade and run through December across TV, cinema, digital and social channels.
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