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Adtech or Badtech? ICO's Simon McDougall to give keynote at Programmatic Punch UK 2019


By Dani Gibson, Senior Writer

November 26, 2019 | 4 min read

Simon McDougall, executive director of the Information Commissioner’s Office has been confirmed as the keynote speaker at The Drum’s Programmatic Punch UK next month. His speech is titled ‘Adtech or Badtech? An Update from the ICO’.

Simon McDougall

ICO's Simon McDougall to give keynote at The Drum's 2019 Programmatic Punch UK

In June 2019, the ICO issued its Adtech Update Report which documented the regulator’s key concerns and stated that the adtech industry had six months to internalise the report’s findings and make the changes required. Five months into this period, McDougall will discuss what has the ICO learned and how their engagement is doing.

Programmatic Punch helps exploit the opportunities of this new digital age, and aims to serve as a wake-up call about the revolution this industry is going through.

Brands including Spotify, Viber and NewsUK will take centre stage exploring a range of topics including transparency, fraud, data and ad-blocking, plus much more.

The first session of the day will focus on programmatic’s new frontiers. Spotify’s head of automation for EMEA, Zuzanna Gierlinska; Viber’s, chief revenue officer, Cristina Constandache, Admix’s, founder and chief executive officer, Daumel Huber; and Bidstack’s vice president of sales, Lewis Sherlock will will discuss the opportunity for advertisers with new platforms like gaming, audio and in-car advertising for programmatic, the benefits for both brands and consumers and their implications for the entire ad ecosystem.

Taking on the issues facing data collection and attribution is Nick Stringer, vice president, global engagement and operations of the Trustworthy Accountability Group; Belle Cartwright, director data strategy, EMEA, Essence; Tim Hussain, managing principal, Ebiquity Tech and Joe Porter, marketing & privacy manager, OneTrust. As these areas continue to grow in complexity, especially post GDPR, senior professionals discuss the problems they face and how they are attempting to solve them.

The event will also include Luke Judge of Incubeta, Vincent Tessier of MoPub, Lidl's head of media, Sam Gaunt and Pauliina Jamsa of Siemens digging into the reality of this to discover the truth behind the hype of in-housing.

Battled and bruised, the publishers have spent the last decade cowering from the scale of the tech giants, scared or unable to fight back. Damon Reeve, chief executive officer of The Ozone project and Ben Walmsley, commercial director at NewsUK will discuss how their unique content and first party relationships are giving them this power and helping them to counterpunch.

Matt Nash, UK managing director of Scibids will explore how AI is helping deliver the true potential of programmatic advertising in a session on Real Programmatic Intelligence: The March of AI.

Tickets are available to purchase now for the event on December 2, 2019.

Partners of this event are: Broadsign, VIOOH, Viber, Bidstack, Mopub, Ebiquity and OneTrust PreferenceChoice.

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