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79% of US shoppers readying for Black Friday shopping

By John Glenday | Reporter

Deloitte Digital

|

Thanksgiving article

November 26, 2019 | 3 min read

Hard-pressed retailers will welcome new figures compiled by Deloitte which indicate that a healthy 79% of US consumers intend to hit the shops over the crucial pre-Christmas sales period stretching from Thanksgiving Thursday through to Cyber Monday.

Tills are expected to receive an average of $415 per household with 87% committed to pounding the streets to shop in-store while 94% are drawn to the comfort of online shopping.

Thanksgiving

Retailers readying for festive frenzy as consumer confidence returns

Deloitte vice chairman Rod Sides said: “Despite retailers getting a jump-start on holiday deals — whether that's announcing a pre-Black Friday sale or offering free shipping — we're expecting a solid showing in stores on Black Friday this year. For many groups of friends and family, Black Friday shopping is a tradition that brings them all together.

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“However, online shopping continues to attract shoppers, both on Black Friday and Cyber Monday. In fact, of the folks we surveyed, more plan on shopping online than in-store during the Thanksgiving period."

The stats were drawn from a national survey of 1,200 US consumers conducted online between 31 October and 5 November.

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