Greenpeace has staged an Xmas lunch roast between turkey and potatoes to send a poignant message about sustainability.
Not one for the traditional Christmas ad, most years Greenpeace throws an 'alternative' spot into the mix. This year, it wants to drive consideration of veggie roast dinners.
Greenpeace UK has estimated that an area of land the size of Glasgow would be needed to grow enough soya to fatten 10 million turkeys - the amount eaten by Brits every Christmas. As two-thirds of the UK's soya is imported from South America, the charity claims that the UK's turkey tradition is having a detrimental effect on the continent and its deforestation issues.
Avoiding a guilt-trip montage reminiscent of Rang-tan, instead, Greenpeace has inserted comedy into the mix, acting out the roast battle between a potato and an 'evil' turkey.
Created by Nice and Serious, the spot opens with turkey saying: "It's great to be here roasting the 'humble' potato. People call it a 'staple food' because you'd rather staple your lips shut than eat it."
To which the potato replies: "Well that's rich, considering people only eat turkey for one day of the year. Probably because they need the other 364 for their mouths to rehydrate."
After some back and forth 'burns', the potato gets real and takes the roast 'too far' by telling the audience about the environmental impact it takes to feed turkeys - exposing the ultimate Christmas conspiracy.
Discussing the Christmas campaign, Chiara Vitali, forest campaigner at Greenpeace UK, said: “In our film, Turkey is well and truly roasted. But let’s be clear, this isn’t all his fault. He’s not even that old - six months tops - so he doesn’t know any better.
“But the factory farms fattening turkeys for Christmas will know the feed they use is linked to forest destruction. Supermarkets do, too. Did you really want your roast with all those forest trimmings?"