Indian fashion e-commerce platform Myntra has launched a campaign to highlight its positioning as fashion experts in India.
According to the Flipkart-owned platform, the campaign called “#BeUnskippable” and created by McCann Worldgroup, is intended to encourage its users to be decisive with their fashion choices because the industry is fast-moving.
Myntra hopes the campaign will showcase how the brand is helping people with their dress style as their style expert. Targeted at both genders, the campaign wants fashion lovers to flock to Myntra for tips and styles.
“This is an important campaign for Myntra from a brand perspective as it implies a shift in our positioning with the progress we have made so far as a brand,” said Harish Narayanan, the head of marketing at Myntra.
“We have passed the stage of defining who we are or what we offer, which is clear in the minds of our consumers and so are focussing on aspects related to enhancing the spirit of fashion in people, showcasing that we understand their needs and how we can help them. The new campaign establishes a strong pay off for people looking to make a lasting impression through fashion.”
The films will be promoted through television, digital, social & OOH. It will be available in local versions of five languages of Hindi, Tamil, Telugu, Kannada and Bengali.