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Conscious Advertising Network recruits from GSK and Accenture to combat ad abuse


By Rebecca Stewart, Trends Editor

November 22, 2019 | 3 min read

Advertising ethics group​ The Conscious Advertising Network (CAN), has added industry luminaries from GSK, Creative Equals, Accenture Interactive and more to its leadership team.

Conscious Advertising Network adds recruits from GSK and Accenture to combat ad abuse

Having officially launched in June this year, CAN is a voluntary coalition of over 70 organisations

New members include: founder and chief executive of Creative Equals, Ali Hanan; digital marketing expert at Accenture Interactive, Amir Malik; Jerry Daykin, GSK’s head of media; Merkle’s client services lead Matthew Styles; Abi Gibbons who leads comms for the Institute of Practitioners in Advertising (Isba); and ‘This Girl Can’ architect Tanya Joseph, who was most recently at director of campaigns and public policy Nationwide.

Having officially launched in June last year, CAN is a voluntary coalition of over 70 organisations set up to ensure that “industry ethics keeps pace with the technology of modern advertising”.

The initiative now counts 72 member organisations ranging from advertisers, agencies and publishers to tech providers and businesses. Its mission is to stop what it calls “advertising abuse” – highlighting the conscious choices brands and agencies can make to ensure good practice.

With the industry's role in ethics and digital democracy increasingly coming under the spotlight, CAN has been putting its focus across six key areas including ad fraud, diversity in ads, informed consent, hate speech, children’s wellbeing and fake news.

Last year, CAN co-founder and managing director at Media Bounty Jake Dubbins discussed the impact of fake news, hate speech and ad fraud as part of the UN's Global Compact for Safe, Orderly and Regular Migration Conference.

Later this month, he will be attending the UN Forum about the economics and online hate. Accompanied by Newsworks chief exec Tracy De Groose and new members, Amir Malik and Jerry Daykin, Dubbins will discuss how advertising inadvertently funds it and what can be done about it.

On the new appointments, the co-founder said: “It is truly incredible to have leading voices in the creative industry, from visionary creative pioneers to marketing experts, to communication gurus - brought together by one, clear vision - to fight advertising abuse in the industry they know and love.

“Our goal at CAN is to battle harmful advertising operations and content in pursuit of making communications that are better for all. The insights and experience our new committee members bring, truly equips the network with tools to highlight these issues and confront them head-on.”

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