Daniella Vitale confirmed as new Tiffany & Co. VP of brand

Daniella Vitale confirmed as new Tiffany CMO

Luxury jeweller Tiffany & Co is understood to be on the cusp of a new marketing era with the reported arrival of Daniella Vitale as its executive vice president-chief brand officer from 1 December.

A former CEO of bankrupt department store Barney’s, Vitale will assume responsibility for ‘overseeing and guiding global strategic initiatives’ for both global merchandising and marketing.

Vitale exited her previous employer on 1 November following its purchase by Authentic Brands Group for $271.4m, profusely apologising to colleagues with the message: “I truly apologize for the difficulties we caused, but please know we did everything we could to avoid this situation and protect the Barneys brand.”

Barney’s is now in process of selling off the majority of its stores and has brokered a licensing deal with Saks Fifth Avenue.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.