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Business on the Move Marketing

Business on the move including Bayer, Perrigo, Starling Bank, MediaMonks and L'Oréal


By Imogen Watson, Senior reporter

November 21, 2019 | 4 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

This week includes moves from Bayer, Perrigo, Starling Bank, MediaMonks and L'Oréal.

Global wins

Bayer has appointed MullenLowe Group as its global agency partner.

This week's acquisitions

  • Integral Ad Science has acquired the contextual ad firm, ADmantX.
  • Matter Unlimited has acquired Agent of Change Events.

EMEA wins

Yorkshire-based brewery, Timothy Taylor’s, has enlisted Leeds-based agency Finn to raise awareness of its online offering in the lead up to Christmas and help drive sales of its gifting range.

Wavemaker has won pharmaceutical company Perrigo's $100m media account for Europe and Australia.

Starling Bank has appointed Bountiful Cow to handle its media account.

Topdeck Travel has appointed Lab to transform its digital experience.

8020 Communications has been appointed by SkedGo on a European trade and corporate brief.

Mid and West Wales Fire and Rescue Service has appointed Brandwidth.

Madwell has been named agency of record for Zing Zang.

APAC wins

Wavemaker Philippines has won the L'Oréal media business in its market. It has been tasked with handling all media duties.

Americas wins

Brown-Forman has awarded its global creative account to EnergyBBDO.

Golin has been awarded Lego Americas work.

Dagger has been tapped to develop strategy and creative execution in 2020 for United Way of Greater Atlanta.

Kansas City-based Signal Theory has been named marketing partner for AgroLiquid and Neogen.


S4Capital, Sir Martin Sorrell’s post-WPP “peanut” is growing, with its flagship brand MediaMonks merging with Delhi-based content creation and production company WhiteBalance.

Online marketplace Carousell has signed a deal with Telenor Group to merge with 701Search, which owns online marketplaces including Mudah in Malaysia, Cho Tot in Vietnam and OneKyat in Myanmar.


We Are Social has launched its 15th international office, in Toronto, Canada.

Rawr has rebranded and relaunched with the global experience company, Imagination, as part of a significant expansion plan.

Hasan & Partners Group has established a design agency - HasanX - that is focused on customer experiences and business and service design.

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