Creative Unicef

Unicef asks children to share how they would change the world for the better


By Charlotte McEleny, Asia Editor

November 20, 2019 | 2 min read

Unicef has launched a campaign for World Children’s Day that asks children what they’d do to change the world for the better.

The campaign targets parents using the idea that people usually ask children for their opinions on small, insignificant things but never the big questions in life. To change that, the charity is asking parents to get their children to write, draw or film what they do to change the world for the better.

The campaign is focused on social media, with the charity sharing the content generated by kids and their parents.

To help kick start the activity, the brand asked influencers and their families ot take part, including Todd Sampson and his daughters Coco and Jet and Adam Liaw and his kids Anna and Christopher, as well as Qantas and the Melbourne Rebels.

The campaign was created in partnership with ad agency BMF.

Luke Martin, BMF group creative director, said: “Whatever issues children are passionate about, from equality to the environment to education, World Children’s Day is the time to hear their voices. That’s why we’d love for everyone to get involved, because the only thing more important than a day when we celebrate children, is a day when we actually listen to them.”

Tata Sky has also launched a campaign for Children’s Day in India, focusing on the idea of creativity and play.

UNICEF: #worldchildrenssay by BMF


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