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UKTV Marketing People on the Move

UKTV CMCO Zoë Clapp steps down after £180m BBC Studios transition


By Imogen Watson, Senior reporter

November 20, 2019 | 3 min read

UKTV's chief marketing and communications officer, Zoë Clapp has stepped down after 15 years with the broadcaster.

Zoë Clapp steps down as UKTV chief marketing and communications officer

Zoë Clapp steps down as UKTV chief marketing and communications officer

Clapp has not announced her next move, though the news arrives within the same year that BBC Studios won control over UKTV. The deal saw the BBC's content wing take ownership of seven of its ten free-to-air and pay-TV channels, including Gold and Dave. The deal was valued at £180m.

During her three-year stint as marketing head, Clapp led a 90-strong team through a period of growth, that saw UKTV's commercial share of viewing increase by 42%, with a 66% increase in revenues and profits nearly tripling.

Over this time, Clapp oversaw UKTV's efforts to in-house its creative production function and guided the commercialisation of UKTV Creative.

Clapp first joined the Gold and Dave broadcaster back in 2005 as publicity manager, entertainment. Over the next 15 years, she rose through the ranks, taking on the role of communications director in 2012.

Prior to UKTV, she was a consultant working in marketing and public relations. Since 2017, Clapp has been a shareholder director at Thinkbox, a council member of ISBA and teaches the Future Leaders programme for Creative Equals.

On her decision to step down, UKTV's chief exec Marcus Arthur said: “Zoë has made a massive mark on our brands, audiences and reputation in innovative ways over many years. These are all at the very heart of UKTV, and she can rightly feel proud of her role in UKTV’s long run of success.

"She will be much missed throughout the company, and leaves a significant legacy for us to build on, as she moves to the next chapter in her own exciting story.”

UKTV Marketing People on the Move

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