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Steve Bignell to lead Publicis Media Exchange early next year

Steve Bignell to lead Publicis Media Exchange early next year

Publicis Groupe has named Steve Bignell as its chosen successor to head up Publicis Media Exchange from early next year.

In the chief executive officer role, Bignell will report directly to Publicis Media UK chief executive officer Sue Frogley while carrying out a range of duties which include oversight of a trading and investment portfolio for clients such as Disney, Samsung and GSK.

Frogley said: “Steve brings with him a wealth of industry experience and I am delighted to have him on board. His unique skill set and passion for innovation will ensure that PMX continues to drive performance and deliver best in class solutions for our clients.”

Bignell added: “I’ve loved my nearly 8 years working at ITV and wish them every success in the future. However, the opportunity to join Publicis in this amazing role is impossible to refuse. I started my career in media at Zenith over 20 years ago and the opportunity to work with them and all of the other Publicis Media businesses and all of their roster of clients is fantastic.”

Bignell arrives at Publicis from ITV where he served on the broadcaster's executive team as director of advanced advertising.