It’s a complex world out there for all marketers. Regardless of your industry, product, and market, you are most likely to balance a lot of marketing activities at the same time. The amount of possibilities is almost limitless, but how do you really know what works? How can you predict what will happen, so that you can plan and optimize your marketing budget and activities accordingly?
The answer is ‘marketing mix modeling’ – a statistical analysis that can help you to forecast the future impact of marketing tactics.
In this white paper we explore:
- How you can measure what’s causing the impact?
- What are the relationships between different marketing activities?
- How you can predict what will happen if you make changes to your marketing mix?
Download the whitepaper below: