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Whitepapers Marketing Global

Free whitepaper: Understanding the impact of each marketing activity

November 19, 2019 | 2 min read

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It’s a complex world out there for all marketers. Regardless of your industry, product, and market, you are most likely to balance a lot of marketing activities at the same time. The amount of possibilities is almost limitless, but how do you really know what works? How can you predict what will happen, so that you can plan and optimize your marketing budget and activities accordingly?

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The impact of each marketing activity

The answer is ‘marketing mix modeling’ – a statistical analysis that can help you to forecast the future impact of marketing tactics.

In this white paper we explore:

  • How you can measure what’s causing the impact?
  • What are the relationships between different marketing activities?
  • How you can predict what will happen if you make changes to your marketing mix?

Download the whitepaper below:

Whitepapers Marketing Global

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We provide software and services for marketing analytics and planning, including marketing mix modeling, revenue growth management, brand management, and data integration...

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