The newly forged partnership will see TikTok donate £1 for every #Movember challenge video created (up to 10,000) where users can share their moustaches while explaining what Movember means to them.
Designed to help break the stigma surrounding hard-hitting issues such as cancer, mental health and suicide the facial hair movement seeks to inspire men to tackle largely preventable health issues head-on.
Elizabeth Kanter, director of global public policy at TikTok said: “We are delighted to partner with Movember and get our users involved with such a noble cause while helping to challenge the status quo and supporting Movember reach their target goals.”
Alex Caine, head of corporate partnerships at Movember, said: “We’re very excited to link up with TikTok and reach a new audience of potential Mo Bros and Mo Sistas. We want men to talk openly about their health, but we also want others to be open to listening. Hopefully, this partnership will encourage more people to change their perception of men’s health issues.”
The Movember movement has now been running for 12 years and seeks to reduce the number of premature deaths among young men by 25% in 2030, drawing support from ambassadors such as Stephen Fry, Nicole Scherzinger and Bear Grylls.
This is an example of the kind of brand partnerships TikTok has been increasingly opening its platform to. Though it doesn't yet have a formal ad product, brands have been using its 'Challenge' section to engage users.