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Lloyds Bank, Channel 4 and MediaCom team up on TV show to break money taboos

To promote the live chat service, announcements will air during episodes in which the host of the program, counsellor and life c

A money advice series - 'Save Well, Spend Better' - co-funded by Lloyds Bank, Channel 4 and MediaCom, is set to air accompanied by an online advice service.

Aiming to break down money taboos, the show features real couples, families and friends having frank conversations that concern their finances. The chats take place within a 'Money Hub' that is rigged with cameras. Developed and produced by Firecracker TV, the first episode airs tonight (18 November) on Channel 4.

To support the series, Lloyds has created a live chat service with the charity Relate. The online free chat service will offer people the opportunity to speak with the charity's trained counselors during the series, and in the hour after.

To promote the live chat service, there will be announcements during the episodes in which the host of the program, counsellor and life coach Anna Williamson and Relate counsellor Simone Bose, will encourage viewers to use the online chat service. A phone line service will also be offered to viewers.

The series is part of Lloyd's M-word campaign it developed with MediaCom and Adam&Eve/DDB.

Discussing the M-word campaign, and TV series, Richard Warren, director of marketing and communications at Lloyds Bank, said: “The M-word has been extremely successful in raising awareness of the benefit of having really open and honest money conversations. Working with Firecracker TV, we've created a new series, Save Well, Spend Better, which shows real families and friends having important and sometimes difficult conversations about their finances.

"Our aim is to encourage more people to feel able to start their own family money conversations, and we've been working with Relate, the relationship experts, to create unique, real-time support for the conversations that we hope Save Well, Spend Better will inspire."

Adding to this, Deborah Dunnet, commissioning editor at Channel 4 said: “We should all be able to talk about money worries, big or small, without embarrassment. I’m really pleased we’ve all worked together to create somewhere this can happen. Particularly in the run-up to Christmas when many of us feel huge pressure to spend more than we can realistically afford.”

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