Stein IAS sweep the board at The Drum Agency Business Awards US 2019.
Stein IAS has swept the board at The Drum Agency Business Awards US 2019.
The B2B agency has taken home eight awards, including Agency of the Year and Agency Culture.
Stein submitted its culture strategy, a project that exists to generate progress to become a Deliberately Developmental Organization. The agency focuses on personal growth, pushing everyone to learn new skills and coach each other with honest feedback.
The agency also won in the Corporate Purpose category. Many agencies spend most of their time communicating their clients’ purposes, however Stein IAS' long-standing foundational purpose drives everything they do in service of advancing the theory and practice of B2B marketing in order to make its clients the most important in their markets.
Another big win of the evening comes from Drum Agency, who snapped up the Agency Business Transformation and Most Effective Campaign accolades.
Drum recently helped launch Lendly, a D2C brands which situate within an already crowded consumer lending space. As well as making noise in this area, the agency was tasked to help the brand reach a niche target audience of employees of less than 100 specifically designated companies, all with minimum 9-month tenures, located in only 5 U.S. states. The agency devised a first-of-its-kind go to market plan, full with highly sophisticated audience segmentation, media targeting, content strategy, technology and analytics components.
For Most Creative Campaign, Kovert Creative for Cadillac has won the title.
To reach new fans and generate mainstream media coverage for Cadillac’s newest vehicle, the XT4, Kovert Creative scripted and produced “Now That’s a Cardiac,” a three-minute video featuring comedic duo John Mulaney and Nick Kroll reprising their characters from their Broadway show “Oh, Hello.”
Full list of winners
Agency of the Year
Stein IAS
Experiential Agency of the Year
INVNT
Digital Agency of the Year
Croud
Creative Agency of the Year
Kovert Creative
Social Media Agency of the Year
Movement Strategy
B2B Agency of the Year
Brandpie
Agency Wellbeing
Croud
Learning and Development
Stein IAS
Agency Culture
Stein IAS
Great Place to Work 2019
3 Phase Marketing
Business Transformation
Drum Agency
Growth and Expansion
INVNT
Business Development
Stein IAS
In-house promotion
Stein IAS
Client Services
Stein IAS
Creativity and Innovation
Kovert Creative for Now That's a Cardiac
Best Use of Technology
Stein IAS for SafeTug 360⁰ Experience
Best Digital Campaign
Media Image for Grosvenor and The Media Image
Most Effective Campaign
Drum Agency for Lendly
Most Creative Campaign
Kovert Creative for Now That's a Cardiac
Corporate Purpose
Stein IAS for a Most Important Purpose
The Drum Agency Business Awards took place at the Ogilvy, New York on Thursday 14 November 2019. Register your interest for 2020 here.
Winmo is the partner for these awards.