Stein IAS sweep the board at The Drum Agency Business Awards US 2019.

Stein IAS sweep the board at The Drum Agency Business Awards US 2019.

Stein IAS has swept the board at The Drum Agency Business Awards US 2019.

The B2B agency has taken home eight awards, including Agency of the Year and Agency Culture.

Stein submitted its culture strategy, a project that exists to generate progress to become a Deliberately Developmental Organization. The agency focuses on personal growth, pushing everyone to learn new skills and coach each other with honest feedback.

The agency also won in the Corporate Purpose category. Many agencies spend most of their time communicating their clients’ purposes, however Stein IAS' long-standing foundational purpose drives everything they do in service of advancing the theory and practice of B2B marketing in order to make its clients the most important in their markets.

Another big win of the evening comes from Drum Agency, who snapped up the Agency Business Transformation and Most Effective Campaign accolades.

Drum recently helped launch Lendly, a D2C brands which situate within an already crowded consumer lending space. As well as making noise in this area, the agency was tasked to help the brand reach a niche target audience of employees of less than 100 specifically designated companies, all with minimum 9-month tenures, located in only 5 U.S. states. The agency devised a first-of-its-kind go to market plan, full with highly sophisticated audience segmentation, media targeting, content strategy, technology and analytics components.

For Most Creative Campaign, Kovert Creative for Cadillac has won the title.

To reach new fans and generate mainstream media coverage for Cadillac’s newest vehicle, the XT4, Kovert Creative scripted and produced “Now That’s a Cardiac,” a three-minute video featuring comedic duo John Mulaney and Nick Kroll reprising their characters from their Broadway show “Oh, Hello.”

Full list of winners

Agency of the Year

Stein IAS

Experiential Agency of the Year

INVNT

Digital Agency of the Year

Croud

Creative Agency of the Year

Kovert Creative

Social Media Agency of the Year

Movement Strategy

B2B Agency of the Year

Brandpie

Agency Wellbeing

Croud

Learning and Development

Stein IAS

Agency Culture

Stein IAS

Great Place to Work 2019

3 Phase Marketing

Business Transformation

Drum Agency

Growth and Expansion

INVNT

Business Development

Stein IAS

In-house promotion

Stein IAS

Client Services

Stein IAS

Creativity and Innovation

Kovert Creative for Now That's a Cardiac

Best Use of Technology

Stein IAS for SafeTug 360⁰ Experience

Best Digital Campaign

Media Image for Grosvenor and The Media Image

Most Effective Campaign

Drum Agency for Lendly

Most Creative Campaign

Kovert Creative for Now That's a Cardiac

Corporate Purpose

Stein IAS for a Most Important Purpose

The Drum Agency Business Awards took place at the Ogilvy, New York on Thursday 14 November 2019. Register your interest for 2020 here.

Winmo is the partner for these awards.

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